As more and more people see the importance of storing away food, water, and other supplies for an emergency situation, it's all the more important that you make sure your survival supplies store can meet their needs and expectations. Here are ways you can make your survival supplies store stand out even more among your competition to give your customers greater satisfaction.
Create survival kits
Survival kits come in handy for customers who are new to emergency preparedness or those who want a mini survival kit to carry with them for camping or driving trips. If you don't carry pre-packed kits, you can create some for sale that people can quickly purchase without having to shop themselves. The following should be included in each kit:
You can sell these kits in a travel bag for people to quickly store in their homes or vehicles for emergency use. Price them according to the contents inside and how many days they are expected to last food and beverage-wise for a single person.
Add water delivery
During an actual emergency such as a water shut down in a nearby community or a flood where travel can become dangerous, you want to be able to reach your customers to give them fresh water. Offer bulk potable water delivery services for emergency use, or have a scheduled day you deliver large gallon jugs of water to a designated area in town for people to purchase for their storage needs. In addition to offering bulk potable water delivery you should have water purification kits or tablets available at all times in your store to allow customers access to clean water at all times.
Educate your customers
You can make your store stand out the most from competitors by offering courses to help your customers be prepared for nearly any emergency. Classes in first aid and CPR, food storage techniques, and water purification safety offered in your store or hosted by your business at a community event center can potentially save lives. Work with your local fire or police department to get professional teachers for these classes.
You want to be able to provide an excellent experience for all your potential customers. In making your store stand out by offering unique benefits or education, you can not only keep your customers happy but prepare them for an emergency situation better as well.
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