Owning and operating a funeral home may not require as much outward advertising as other industries, but when you have a service that could use more promotion, you have to be ready to market your company wisely and reverently. Cremation services can be beneficial to your clients in many ways, provided they see the benefits to them. Here are ways you can boost your cremation services sales for your funeral home and why this promotion is necessary.
Promote the savings
With the average cremation costing around two-thirds less than the average burial, it's wise to promote the savings potential customers can have if they choose this option over a traditional burial. For people who are on a stricter budget, approaching the financial aspect of a funeral and burial can be tough, so leading with cremation can help put your clients at ease as they prearrange their services or plan the funeral of a loved one.
Promote the services
When people think of cremation services, they often associate the service with simply putting the ashes into an urn and that being the end of it. When you promote cremation services in a similar fashion as your traditional funeral services, such as having a memorial or even gravesite service, people can be put at ease knowing they can still have a traditional funeral and viewing even if they choose an alternative manner of being put to rest.
Promote urns and ashes services
Perhaps the best way to make your cremation services more beneficial to your customers is by providing a wide array of urns and other ash-carrying devices for people to choose from. Offering ashes services as well, such as spreading ashes in an approved location, can help make this act of preserving remains for people more rewarding and personal.
Promote creative remains scattering
There are many ways that people who choose cremation can utilize their ashes or the ashes of their loved ones after death. Ashes can be scattered in unique ways, even flown to the moon, and can be built into an underwater reef, or turned into a colorful explosion by putting them into fireworks.
Promote the possibilities of creative ashes scattering to help customers on the fence about cremation make their final decision. Clients can always have a traditional funeral service in addition to having a unique remains spreading ceremony. Be prepared to refer your customers to companies that can help make your customers' remains scattering wishes a reality to further enhance their experience for the better.
Contact a funeral home such as Aspen Mortuaries for more information on cremation services.
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